Analyzing your competitive advantage helps identify the features and capabilities that set your business apart from the competition. Through internal and external analysis, the real and sustainable differentiators of your brand or product are uncovered. This understanding allows you to focus on the values that are important and unique to your customers. Assessing competitive advantage provides a foundation for developing marketing strategies, pricing, and product development. The goal of this service is to create a strong and lasting position in the minds of customers and in the market.